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Archive for the ‘Yankee Stadium’ Category

Despite suffering another mediocre year on the field, 2014 was a rebound year for the Yankees in terms of fan engagement. TV ratings on YES were up 15%, while attendance at Yankee Stadium jumped nearly 4%. However, these increases belie a longer-term trend in the opposite direction. Yankee Stadium Attendance, 2009-2014 Note: Dotted line is […]

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In July, Nike helped the country pay “RE2PECT” to Derek Jeter. Now, Gatorade and Jeter are teaming up to return the favor. This morning, Gatorade unveiled a new 90-second commercial in which Jeter literally and figuratively tips his cap to the fans who have honored him during his final season. Set to Frank Sinatra’s “My […]

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Baseball is ruined! Again. According to a recent article in The Atlantic, the culprit this time around is Pitch f/x, a “simple technology” that inadvertently wrecked the game by encouraging umpires to call a more accurate strike zone. Who knew adhering to the rule book could prove so detrimental? Well, besides Tom Glavine, who made […]

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Defending a World Series title isn’t always easy. The 2014 Boston Red Sox can attest. Last year’s World Series victors just completed a 10-game skid, becoming only the fifth defending champion to post a double-digit losing streak. Can they recover in their title defense? The track record of teams with such a long stretch of […]

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(This updated post was originally published on February 16, 2011) For 18 years, Tampa has been the Yankees’ spring training home, but it still seems like just yesterday when the team’s camp was located down the coast in Ft. Lauderdale. I am sure most fans who grew up in the 1970s and 1980s still reflexively […]

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The Yankees summoned the ghosts of recent glory to honor Mariano Rivera, but there wasn’t enough magic from the past to prevent the team from being haunted by its present. In an emotional pre-game ceremony, a litany of modern pinstriped legends joined a sellout crowd to say goodbye and give thanks to Rivera. However, the […]

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It’s been a choppy ride for the Yankees in 2013, but their slim playoff hopes have been kept afloat by a life raft: the Toronto Blue Jays. Many expected the Yankees and Blue Jays to battle for supremacy in the A.L. East, but instead, the Bronx Bombers have used Toronto to prop up their lagging […]

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