(The following was originally published at SB*Nation’s Pinstriped Bible)
Attendance has become a hot topic in the Bronx, and, after two weeks of Spring Training, it seems as if the issue has followed the Yankees to Tampa.
As of March 6, the Yankees are averaging 9,356 fans at Steinbrenner Field, or 14% lower than last year’s figure. Not since the strike-plagued spring of 1995, when the Yankees played in Fort Lauderdale (click here for a chronological history of the Yankees’ spring homes), has the team averaged fewer fans. What’s more, the 7,677 fans who filed into the Boss on February 27 represented the smallest spring crowd to watch a Yankees’ home game since at least 2002. And, the slightly larger crowd that attended the next game was the second smallest during the same span. There’s no disputing that attendance at Steinbrenner Field is down, but the question is why?
Spring Training Attendance: 2013 vs. 2012
Note: 2013 data is as of the March 6. Attendance includes only games played against major league teams at typical spring training facilities.
Source: Yahoo.com, ESPN.com and sportsbusinessdaily.com
Before answering that question, we need to examine how the Yankees’ spring attendance compares to the rest of baseball. Unfortunately for major league baseball, and the chambers of commerce in Florida and Arizona, it turns out that the Bronx Bombers aren’t the only team attracting smaller crowds this spring. In fact, only the Boston Red Sox have experienced an increase, albeit at a very modest 2%. Otherwise, the declines range from the Pirates at 7% to the Padres at a whopping 47%.
In aggregate, average attendance for games played through March 6 is down by nearly 25% compared to 2012 totals. However, the Grapefruit league’s decline has been less drastic. While attendance in Florida is down 16%,Arizona crowds have contracted by 32%. So, in comparison to league-wide totals, the Yankees’ 14% haircut is pretty much on par. As a result, our original question now widens to include the rest of the league.